By engaging in a SWOT analysis when entering a new season of business, you can redevelop a strategy for success that is effective for your next evolution of commercial aspirations. It is more important than ever to ensure messaging is right for your brand, that your tone for communications match the current landscape and your investment into brand awareness and reputation is placed into the right partnerships in order for you to achieve the desired perception and brand image. 

A renovation to your sponsorship portfolio is a key part of this - ensuring your brand integrity is reflected in your investment and that your desired results are in reach.

Re-value your commitments

• Is your sponsorship investment still able to be leveraged? For sport and event sponsorship the leverage activations may look a little different, but there is no reason that you can’t get imaginative and proactive to still actively back your event and sport sponsorship partners. They need your support over this time, so don’t wait it out. 
  

• Gather new insights from your consumers & the consumers of your  sponsorship partners so that you can best understand how your efficiency to communicate has changed over the past three months. We know that social media and television audiences have grown rapidly so this is the time to use digital!
  

Brainstorm

• Sit down with your sponsorship partners and come up with some new ideas. Switch your hospitality package for access to players for digital content.  Meet with them with a plan to attract maximum value out of your partnership.

• Social media affiliation for example can be influential when executed well.

Engage with your community

• Companies that throw themselves into helping their communities and genuinely aiding people will reap the benefits. 

Align through philanthropy

• Promote your business values and make a real difference. Use your current sponsorship partnership to help leverage your support of a cause or charity. 

Making your sponsorships really work for your brand is not an easy feat. Gone are the days of slapping your logo on a jersey or in a stadium and walking away, waiting for your expected return. You will get out of your sponsorship what you put in. So be active, invest in resource to leverage and manage your Sponsorship portfolio so that you can reap the rewards.  Get in touch with us today to see how we can help you create a sponsorship plan that will drive success.